Jenn Bushman is the Senior Director of Creative Services for Performance Foodservice, at their corporate headquarters in Richmond, Va. Performance is the second largest foodservice distributor in the U.S., serving more than 125,000 restaurants nationwide. There, she leads a talented team of graphic designers, outside vendors, and promotional agencies in creating digital and print collateral while ensuring all services comply with brand execution requirements.
About Jenn.
Jenn is an inspired senior creative director with an extensive history in the food and beverage industry with over 15 years of experience. She was the lead corporate graphic designer/marketing coordinator and creative services manager at Reinhart Foodservice, working in La Crosse, Wis., and later Chicago for close to a decade. During her tenure La Crosse, Bushman was also a small business owner and sought-after artist, managing a successful community arts studio and gallery in the area.
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Jenn directs the creative work, fundamentals, and strategy of Performance Foodservice & Performance Food Group (PFG), while also managing production and design. Her team is responsible for translating corporate branding, building out and launching an enterprise-wide Digital Asset Management system, as well as collaborating on website development, video, and digital development related to PFG’s core platforms.
Also an accomplished cyclist, she has biked nearly five thousand miles while personally raising more than $14,000 dollars for the Children’s Cancer Research Fund. Bushman holds a Bachelor of Science degree focused in Fine/Studio Arts/Graphic Design from the University of Wisconsin-La Crosse.
Education
2002 - 2006
Bachelors in Science - Fine Art
University of Wisconsin - La Crosse
Degree in Fine Art with an emphasis in Painting, Printmaking, Drawing & Graphic Design. Graduated with honors.
Experience
2023-Present
Senior Director, Creative Services
Performance Foodservice
As the senior creative director, I spearhead the visual aspects of Performance Foodservice's creative & marketing departments. I manage our creative team and lead the efforts from conceptualizing to executing projects and campaigns. As the senior creative director, my responsibilities include setting goals and budgets, establishing guidelines, coordinating departments, delegating tasks to managers, researching new business opportunities, liaising with internal and external parties, and developing strategies to optimize procedures.
I am responsible for directing Performance's creative works, including branding, promotional campaigns, and marketing communications and carry out audience research, devise creative briefs, and design concepts to meet business objectives.
2020-2023
Director, Creative Services
Performance Foodservice
As the Director of Creative Services at Performance Foodservice, my main responsibility is to manage the creative process, oversee production and design, and lead a team creating digital and print collateral that complies with brand execution requirements. With my strong leadership skills, I direct the creative work, fundamentals, and strategy of Performance Foodservice & Performance Food Group, ensuring that our marketing materials are effective and engaging. My experience with creative teams and vendors helps us produce top-of-the-line materials and help drive business goals.
2015-2020
Manager, Creative Services
Performance & Reinhart Foodservice
As the Creative Services Manager, I was responsible for leading the creative team at Performance Foodservice to deliver high-quality work that aligns with company policies and brand execution requirements. I oversaw all aspects of the creative process including strategy, design, and production, and ensured that all projects were delivered on time and within budget. I also work closely with the marketing team to develop effective strategies that support the company's goals and objectives.
2007-2015
Lead Designer - Corporate
Reinhart Foodservice
As a lead designer for Reinhart Foodservice, I was responsible for the concept development and design of projects for our strategic growth initiatives and exclusive brands. My work included designing brochures, newsletters, and magazine layouts, among other materials. I also directed photographers and food stylists during photo shoots, ensuring that our products always looked their best. Additionally, I was responsible for upholding brand standards and managing workflow to ensure every project was completed to the highest standard.
2008-2013
Owner & Director
Vitamin Studio L.L.C.
Founding member, owner, and director of Vitamin Studio, I was proud to have created a unique community art studio and gallery that became one of the most sought-after destinations for artists and art lovers alike in the La Crosse, WI area. My role included managing day-to-day operations, organizing classes, receptions/art shows, critiques, and designing and managing marketing ads and materials for the studio.
No. 35 of the Top 50 Women Leaders of Virginia
Issued by Women We Admire · Mar 2023
I was so incredibly honored and grateful to be recognized by Women We Admire as one of the Top 50 Women Leaders in Virginia for 2023. The award recognizes top-performing women executives, professionals, and others who have achieved notable success in 2023.
Click here to read the full article.
About Women We Admire: Women We Admire provides news and information on today's women leaders in business, entertainment, sports, motherhood, medicine, law, and many other fields. We cover a broad range of topics and areas of interest aimed at recognizing the achievements of exceptional women while inspiring others to aim high and continue their journey towards reaching their full potential. Women We Admire and its affiliates circulate its content to over 32,000 individuals and businesses.
Honors, Awards & Testimonial
Hermes Creative Awards - The Dish | Let There Be Brunch
Issued by Association of Marketing and Communication Professionals · May 2023
The Dish | Let There Be Brunch was awarded 3 platinum awards for:
- Strategic Campaigns | Integrated Marketing Materials (Creative, Content & Marketing Team)
- Print Media | Publications | Overall Design (Jenn Bushman, Creative Director & Designer)
- Print Media | Publication | Overall Writing (Harrison Gregory, Senior Copy Writer)
Specialties
Graphic Design
Creative Strategy
Brand Identity
Creative/Art Direction
Project Management